OFF PRICE EXCHANGE, INC.
1. Reasons OPE Collects Personal Information
We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, special offers, and events that you might like to hear about.
2. Information OPE Collects and How the Information May be Used
There are a number of situations in which your personal information may help us give you better products. For example:
We may ask for your personal information when you’re discussing a service issue on the phone with an associate, participating in an online survey, registering your products, or purchasing a product.
When you interact with OPE, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about OPE products you own, such as their serial numbers and date of purchase; and information relating to a support or service issue.
We also collect information for market research purposes — such as your occupation and where you use your OPE products—to gain a better understanding of our customers and thus provide more valuable service.
We collect information regarding customer activities on our Websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our Websites, products, and Internet services are of most interest to them.
We may use personal information to provide products that you have requested as well as for auditing, research, and analysis to improve our products.
This information may be shared with third parties or in special circumstances as described elsewhere in this policy.
3. Your Online OPE ID and Related Information
Our web site allows you to create an “OPE Username” based on your personal information. This convenient service saves you time and allows for easier use of our web services. In order to create your OPE Username, you will need to create a personal profile by providing your name, phone number, email address, and in some cases your mailing address or a credit card number. The system saves the information in your personal profile and assigns you your own unique personal OPE Username which you can use when performing various activities relating to our Website and the products and services you purchase from OPE.
4. Gift Cards and Services
OPE also enables you to purchase and send gift certificates and products to family members, friends or colleagues. To fulfill your request, OPE may require personal information about the person to whom you are sending the product or service such as their name, physical address, email address, and so on. The personal information you provide about that person is used only for the purpose for which it is collected. OPE will not use the information collected to market directly to that person.
5. Publicly Displayed Information is Public
If you use a bulletin board or chat room on our Website you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. OPE is not responsible for the personally identifiable information you choose to submit in these forums. For example, if you choose to make information, which was previously nonpublic, available by enabling certain user features, OPE will collect that information from your interaction and the information will become publicly available.
6. When OPE Discloses Your Information
OPE takes your privacy very seriously. OPE does not sell or rent your contact information to other marketers.
There are also times when it may be advantageous for OPE to make certain personal information about you available to companies that OPE has a strategic relationship with or that perform work for OPE to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. In such situation these companies are prohibited from using your personal information for any unauthorized purposes and are also obligated to protect your information in accordance with OPE’s policies, except if we inform you otherwise at the time of collection. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, provide us feedback to improve our products and services, or access certain services, offers, and content on our Website.
OPE may take the personal information we receive from individuals responding to our customer surveys and combine (or aggregate) it with the responses of other customers we may have, to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). OPE then uses the aggregated information to improve the quality of its services to you, and to develop new services and products. This aggregated nonpersonally identifying information may be shared with third parties.
We also reserve the right to disclose your personal information for any reason if, in our sole discretion, we believe that it is reasonable to do so, including credit agencies, collection agencies, merchant database agencies, law enforcement, litigation or to satisfy laws, such as the Electronic Communications Privacy Act, the Child Online Privacy Act, regulations, or governmental or legal requests for such information. We may also disclose personal information that is necessary to identify, contact, or bring legal action against someone who may be violating our contracts, policies and procedures. Finally we may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
7. How OPE Protects Your Personal Information
OPE takes precautions—including administrative, technical, and physical measures—to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.
While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining your personal information.
8. Integrity of Your Personal Information
OPE has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. You always have the right to access and correct the personal information you have provided and can help us ensure that your contact information and preferences are accurate, complete, and up to date by checking the Website. In addition, you can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.
9. Privacy of Children
YOU MUST BE EIGHTEEN (18) YEARS OR OLDER TO ACCESS THE COMPANY’S WEBSITE. IF YOU ARE UNDER EIGHTEEN YEARS OF AGE, YOU ARE NOT PERMITTED TO ACCESS THE COMPANY’S WEB SITE FOR ANY REASON. DUE TO THE AGE RESTRICTIONS FOR USE OF THAT WEBSITE, NO INFORMATION OBTAINED BY THAT WEBSITE FALLS WITHIN THE CHILDREN’S ONLINE PRIVACY PROTECTION ACT OF 1998 AND IS NOT MONITORED AS DOING SO.
10. Cookies and Other Technologies
If, however, you prefer not to enable cookies, please contact Customer Support to disable cookies. Please note that certain features of our Website will not be available once cookies are disabled.
As is true of most web sites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. OPE will not use the information collected to market directly to that person.
In some of our email messages we use a “click-through URL” linked to content on our Website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition we use pixel tags—tiny graphic images—to tell us what parts of our Website customers have visited or to measure the effectiveness of searches customers perform on our site. Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we’re sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer.
11. Commitment to Your Privacy
As we said, OPE takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to our employees and strictly enforce privacy safeguards within the company.
12. International Users
OPE abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union.
13. Links to Sites of Other Companies
14. Further Questions Regarding Privacy
If you do not want OPE to keep you up to date with OPE news and the latest information on products and services update your personal contact information and preferences. Naturally, if you notify us that you do not want us to use your information for a particular purpose, we will not do so.